**Trailer: The Dark Side of Sustainable Cotton**
In the world of fashion, sustainability is often touted as the future, but a recent investigation reveals a troubling reality. The most widely used sustainable cotton certification, Better Cotton, has come under fire for failing to address deforestation and human rights abuses linked to its farms in Brazil. Despite efforts to improve, critics argue these measures fall short, raising questions about the true cost of “sustainable” fashion. Dive into the complexities of ethical sourcing and the challenges of balancing environmental responsibility with industry demands.

**Paraphrased Digest:**
The Business of Fashion reports on a critical investigation into Better Cotton, the fashion industry’s leading sustainable cotton certification. The NGO behind the report highlights that farms associated with Better Cotton in Brazil have been implicated in deforestation and human rights violations, including land grabbing. Despite attempts to address these issues, the NGO claims the efforts are insufficient. This raises concerns about the effectiveness of sustainability initiatives in the fashion industry and the broader implications for ethical and environmental practices.