**Trailer:**
Dive into the fast-paced world of fashion retail as *The Business of Fashion* explores the dramatic decline of Forever 21 and its implications for the future of fast fashion. In this episode of *The Debrief*, retail editor Cathaleen Chen joins Brian Baskin and Sheena Butler-Young to unpack why affordability alone is no longer enough to win over today’s consumers. From the rise of competitors like Shein to shifting consumer priorities, this discussion sheds light on the challenges facing the industry and what it takes to survive in an ever-evolving market.

**Paraphrased Digest:**
The Business of Fashion delves into the downfall of Forever 21 and its impact on the fast fashion industry. In a conversation with retail editor Cathaleen Chen, Brian Baskin and Sheena Butler-Young analyze how affordability is no longer the sole factor driving consumer loyalty. They explore the rise of competitors like Shein and discuss the broader challenges facing fast fashion brands in a rapidly changing retail landscape. This insightful discussion highlights the need for innovation and adaptability in an industry where consumer preferences are shifting.