Chopova Lowena’s fashion collection is a whirlwind of energy and vibrant mixtures of colors and prints. However, amidst the chaos lies a meticulous and finely balanced combination of sartorial codes. This season, the designers drew inspiration from the early 20th-century female pilots and parachutists, as well as the ’80s acid house party scene in Britain, creating a unique fusion they playfully termed “rave-iation.” The collection features a blend of 1940s nightgown patterns with rave-ready slip dresses, puffball skirts made of lace layers resembling spray paint effects, and various other unexpected pairings that somehow stay within the boundaries of good taste.
Emma Chopova and Laura Lowena’s creative process involves a mix of matching images, exploring relationships between clothes and people, and delving into niche online communities for inspiration. Their ability to translate these eclectic influences into desirable and wearable garments is truly impressive. From candy bead-adorned bodices to paneled puffer jackets with silver baubles, the collection showcases a range of innovative designs alongside clever new interpretations of their signature pieces.
The designers’ attention to technical details is evident in the quilted jackets filled with recycled down, the shimmering organza-like fabric with embossed butterfly motifs, and the knits featuring vintage charms woven into wiggly strands of fabric. Despite the precision in their approach, Chopova Lowena’s creations exude a sense of playfulness and spontaneity.
The lookbook for the collection captures the essence of girls queuing up for a rave, shot in the alley behind the designers’ studio. The inclusive and diverse nature of their brand is reflected in the broad appeal of their clothes, as seen in the long queues at their sample sale. Chopova Lowena’s fashion is like a party where everyone is welcome, embodying a spirit of inclusivity and celebration that extends beyond the runway.”bow” is a new collection of fragrances that was born from a proposal for the BFC/Vogue Designer Fashion Fund prize, which the creators won last year. The perfumes and candles have received an overwhelming response since their debut at Dover Street Market, selling out quickly. The creators, Chopova, are now focusing on expanding into the world of cosmetics and beauty. Despite skipping the London Fashion Week shows this season to attend a perfume trade show, they are determined to maintain a balance in their brand’s journey. Stay tuned to see where their innovative and successful brand will venture next.