### **Paraphrased Summary:**

Boohoo Group, the fast-fashion giant, is undergoing a major rebranding effort by changing its name to Debenhams, the iconic British retailer it acquired in 2021. However, this move has faced resistance from its largest shareholder, Mike Ashley’s Frasers Group, which voted against the name change. The rebrand comes as Boohoo struggles to maintain its appeal among younger consumers.

### **Trailer (Engaging Paragraph):**

**”A Fashion Power Struggle: Boohoo’s Bold Rebrand Meets Resistance”**
In a surprising twist, fast-fashion leader Boohoo is attempting to reinvent itself by adopting the name of its high-profile acquisition, Debenhams. But not everyone is on board—its biggest investor, Frasers Group, is pushing back. As Boohoo battles shifting consumer trends and investor skepticism, the question remains: Can this rebrand revive its fortunes, or will it deepen the company’s struggles? Stay tuned as the fashion world watches this high-stakes transformation unfold.

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