When you stumble upon a hole-in-the-wall bakery that makes the best quiche you’ve ever tasted, or a fantastic vintage shop with what seems like criminally underpriced items, your first instinct might be to keep these hidden gems to yourself. That’s understandable. But here at Vogue, we believe in sharing—especially when it comes to the best online decor stores. We have a few favorites that are simply too good not to pass along.
Vogue’s Guide to the Best Online Decor Stores
The Eye-Catching Lighting
CB2 Block Marble Table Lamp
$899 at CB2
The Luxe Bedding
Parachute Percale Sheet Set
$229 at Nordstrom
The Plush Pillow
Lulu and Georgia Montreal Velvet Pillow
$104 at Lulu and Georgia
Our list includes a mix of smaller brands, industry favorites, and larger retailers with a consistently elevated selection (CB2, for example, isn’t an indie label). We can point you to the best contemporary kitchenware or help you hunt for 18th-century treasures. We have strong opinions on who makes the best dinner party essentials and exactly where to find something like a Venetian marbled tissue box cover. In short, whatever your decorating dilemma, we know a place that can help.
Below, you’ll find our ongoing, regularly updated list of the 15 best online decor shops.
Design Within Reach
Best For: A one-stop curation of Instagram’s buzziest brands.
Founded in 1998 with the goal of making iconic designs from names like the Eameses and Le Corbusier accessible to the public, Design Within Reach continues that mission today (it’s right there in the name). The site brings together brands from around the world—from Denmark’s Hay to Australia’s Ellison Studios to New York’s Sophie Lou Jacobsen—so there’s always something new to discover, whether it’s a charming espresso cup or a maroon portable lamp.
– Louis Poulsen Panthella Portable Lamp, $285 at Design Within Reach
– Hay La Faccia Cup, $29 at Design Within Reach
– Sophie Lou Jacobsen Squiggle Tray, $195 at Design Within Reach
– Helle Mardahl Salt Cellar, $115 at Design Within Reach
Lulu and Georgia
Best For: Creating a cozy, layered space (with the help of plenty of throw pillows).
You might mistake their carefully worn rugs or antique brass salt mills for vintage finds, but they’re actually the latest from this Los Angeles–based brand. Each collection feels tailor-made to help you create a warm, lived-in space. Rich, earthy colors and heritage prints (this brand isn’t afraid of chintz) are designed to be layered together—and topped off with one of their many plush velvet throw pillows, of course.
– Atlas Brass Salt Mill, $124 at Lulu and Georgia
– Sarah Sherman Samuel Village Hand-Loomed Rug, $1,498 at Lulu and Georgia
– Montreal Velvet Pillow, $104 at Lulu and Georgia
– Sarah Sherman Samuel Helmi Pendant Light, $498 at Lulu and Georgia
CB2
Best For: Those who watched American Psycho for the design inspiration.
If neutral palettes, clean lines, and sculptural minimalism are your style, you probably already have CB2 bookmarked. If not, here’s a quick introduction: As the modern sister brand of Crate & Barrel, CB2 excels at contemporary staples, often featuring luxe finishes like burgundy marble or toffee-colored suede. It’s also a go-to for celebrity design collaborations, having released lines with Gwyneth Paltrow and Lenny Kravitz over the years.
– Lilith Ceramic Pedestal Bowl, $100 at CB2
– Emporia Martini Glasses, $72 at CB2
– Encino Bolster Throw Pillow, $80 at CB2
– Block Marble Table Lamp, $899 at CB2
Net-a-Porter
Best For: Discovering which of your favorite fashion designers also have a homeware line.
What do JW Anderson, Loewe, and Alighieri all have in common?What do they all have in common? Each brand features a home decor line, and you can easily shop it on Net-a-Porter. The site offers a consistently excellent selection of home pieces, from luxury designers to up-and-coming names you’ll want to bookmark now before they become mainstream.
Gohar World
Shell jewelry box
$700 at NET-A-PORTER
Loewe Perfumes
Tomato leaves solid soap
$70 at NET-A-PORTER
La DoubleJ
Large printed linen tablecloth
$590 at NET-A-PORTER
Louise Roex
Sophia Roe S.R. Collection pitcher
$155 at NET-A-PORTER
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Nordstrom
Best For: The “I just moved” starter pack.
With fast shipping, frequent sales, and a surprisingly wide range of big names, Nordstrom’s home section is ideal for bigger-ticket items you don’t want to wait for. Think Parachute, Le Creuset, Matouk, Coyuchi, Trudon… the list goes on. Make sure to use the site’s helpful filters—with nearly 40,000 items, you won’t want to scroll endlessly to find the perfect linen duvet cover.
Parachute
Percale sheet set
$229 at NORDSTROM
Matouk
Cairo scallop bath towel
$115 at NORDSTROM
Coyuchi
Topanga matelassé blanket
$148 at NORDSTROM
Trudon
Ernesto candle
$56 at NORDSTROM
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Nickey Kehoe
Best For: The person whose suitcase is always overweight with flea market finds.
Browsing Nickey Kehoe feels like spending a morning at a French brocante. A mix of vintage treasures, pieces from smaller brands, and in-house designs creates a delightful collection. You’ll find plenty of gift ideas for your most discerning friend, from beautifully packaged bar soap to cobalt blue pillar candles.
Nickey Kehoe
Italian pewter candlestick
$180 at NICKEY KEHOE
Nickey Kehoe
Claus Porto soaps
$25 at NICKEY KEHOE
Nickey Kehoe
Mini ice bucket
$44 at NICKEY KEHOE
Nickey Kehoe
Rustic pie crust planter
$28 at NICKEY KEHOE
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Abask
Best For: The person who doesn’t just buy decor—they “curate collectibles.”
A newcomer to the online decor scene as of 2022, Abask works with over 350 artisans worldwide to offer truly unique pieces you won’t find elsewhere. Whether it’s a cocktail napkin with delicate scarlet embroidery or a miniature pearl trinket dish adorned with a silver turtle, each item feels like a future heirloom.
Borgo delle Tovaglie
Amalfi embroidered napkins
$140 at ABASK
Objet Luxe
Turtle plate
$445 at ABASK
Poterie de Cliousclat
Hand-painted slipware plates
$225 at ABASK
Denis Colomb
Perou Nomad blanket
$2,765 at ABASK
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Soho Home
Best For: That friend who never switched their membership to San Vicente.
Soho Home draws direct inspiration from the global Soho House properties. You’ll find everything from furniture to decorative trinkets that capture the luxurious look of the members’ clubs. Take home a marbled check ashtray inspired by Soho House Bangkok, or tangerine onyx bookends reminiscent of London’s 180 House.
Soho Home
Milos wall lamp
$395 at SOHO HOME
Soho Home
Check marble ashtray
$125 at SOHO HOME
Soho Home
Prato bookends
$255 at SOHO HOME
Soho Home
Fluted wine glass set
$80 at SOHO HOME
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Zara Home
Best For: Champagne taste on a crémant budget.
While the beloved retailer doesn’t have brick-and-mortar stores in the U.S., you can shop its equally endlesZara Home is a great source for home decor online. You’ll find rustic stoneware ceramics, sleek metal stools and squat lamps, and soft table linens in every color imaginable, all at generally reasonable prices. If you need styling inspiration, Zara Home offers beautifully shot editorial images that are sure to spark ideas for your next decor refresh.
Cabana
Best For: Those with a strict aversion to an all-white palette.
The shopping arm of the Milanese magazine Cabana has definitive roots in Italian style, though it’s globally inspired. Minimalists, look away: the catalog is a playground of rich colors, intricate patterns, and sculptural elegance. Shop here for hand-crafted tableware and marbled paper goods, all featuring splashy finishes that spruce up everyday essentials.
Hawkins New York
Best For: The person most likely to move upstate and open a concept shop.
Primary colors and punchy graphic patterns define Hawkins New York’s products, which range from robes and bedding to hardware. Their linen sheets are a perennial favorite, but the kitchen department always has something new to bookmark, from utilitarian tools to copper cookware. Even the smallest items are beautifully designed—like a cherry red citrus juicer that might just inspire you to make freshly squeezed orange juice.
1stDibs
Best For: The person whose wardrobe is full of archival vintage.
It starts with a simple search: “table lamp, mid-century, in stock now.” Before you know it, you’re saving keywords and haggling with sellers—the luxury antique marketplace 1stDibs is addictive. While it specializes in furniture, it also offers an impressive array of decor and lighting. Pieces tend to be higher-priced, as many are one-of-a-kind antiques spanning centuries of art and design. It takes some digging, but committed shoppers will find the right item.
Goodee
Best For: The green thumb.
Founded in 2018 by brothers Byron and Dexter Peart, Goodee is a marketplace built on ethical sourcing and thoughtful design. Its collection includes everything from woven baskets to Japanese incense paper, with a standout gardening section. Here you’ll find every stylish tool under the sun—no need to hide them away—along with elegant planters to showcase your leafy projects.Wishlist
Bergs Potter
Ada Ø30 bowl & saucer
$78
GOODEE
Porta
Best for: The friend you’re always asking, “Where did you buy that?”
Porta, based in Brooklyn, brings together European makers, in-house designs, and unique vintage finds. It’s a beautiful mix of time-honored craftsmanship and modern style. This is the kind of store where you might wander in casually and leave with a new must-have—like a set of citron-striped egg cups you never knew you needed. Their online shop is just as full of treasures.
– Save to wishlist
Porta
Serena pencil set
$84
PORTA
– Save to wishlist
Enza Fasano
Gio espresso set
$38
PORTA
– Save to wishlist
Porta
Luca small plate set
$272
PORTA
– Save to wishlist
Porta
Jules pepper mill and salt shaker
$318
PORTA
House & Parties
Best for: The designated dinner party host of the group.
Part event design business, part eclectic shop, Rebecca Gardner’s House & Parties has everything for a playful, over-the-top gathering (Sofia Coppola is a fan). Here you’ll find pearl-encrusted cigarette holders, cocktail napkins printed with karaoke song suggestions, and mother-of-pearl caviar dishes—the essentials, of course. Whether you’re hosting or looking for the perfect hostess gift, you’re sure to find something creative in their collection.
– Save to wishlist
House & Parties
Floral openwork bottle wrap
$98
HOUSE & PARTIES
– Save to wishlist
House & Parties
Caviar plates and spoons set
$132
HOUSE & PARTIES
– Save to wishlist
House & Parties
Faille table lamp shade
$198
HOUSE & PARTIES
– Save to wishlist
House & Parties
Jolly linen placemat
$298
HOUSE & PARTIES
Frequently Asked Questions
Of course Here is a list of helpful FAQs about Vogues Guide to the Top 15 Online Home Decor Stores written in a natural conversational tone
General Beginner Questions
1 What is Vogues Guide to the Top 15 Online Home Decor Stores
Its a curated list compiled by Vogues editors of their favorite and most stylish online retailers for furniture decor and home accessories
2 Why should I trust Vogues list
Vogue is a leading authority on style and design Their list is based on a keen eye for quality aesthetics trend awareness and the overall shopping experience not just price or popularity
3 Are these stores only for expensive highend decor
Not at all The list typically includes a mix of stores from investmentlevel designer pieces to more accessible midrange brands and unique vintage finds Theres usually something for a variety of budgets
4 Im just starting to decorate my first apartment Is this guide for me
Yes Its a fantastic starting point to discover reputable brands you might not know Look for stores on the list that are noted for their accessible or midrange pricing
5 Do these stores ship internationally
Shipping policies vary by store The guide often mentions key details like this but youll always need to check the specific stores website for the most accurate shipping information to your location
Shopping Practicality Questions
6 Whats the biggest benefit of shopping from these stores
You gain access to a vetted selection of stylish qualityfocused brands all in one place It saves you time from endless searching and helps you avoid lessreputable sites
7 Whats a common downside to shopping online for home decor
You cant see or touch the item in person Colors can look different on screen fabric quality is hard to judge and scale can be misleading Always read reviews and check return policies
8 How do I avoid sizing mistakes when buying furniture online
Always measure your space carefully and compare it to the product dimensions listed Use painters tape to map out the items footprint on your floor to visualize the size
9 The guide mentions vintage or sustainable stores What does that mean
These stores focus on preowned