In the early ’90s, Marc Jacobs built almost his entire wardrobe around A.P.C. At a time when he was reshaping fashion—turning grunge plaid into silk shirts at Perry Ellis and crafting everyday hoodies from fine cashmere for his own label—the designer known for downtown cool was shopping freely at A.P.C.’s new SoHo store. “It was just so cool,” he recalls. “It felt normal and simple—but in the best possible way.”

A.P.C., founded and led by Jean Touitou, championed a kind of anti-fashion. Based in Paris, the brand swapped flashiness for carefully designed basics, moving away from ’80s excess to perfect items like a white T-shirt inspired by Steve McQueen or a sweatshirt reminiscent of Albert Einstein. Jacobs loved the rigid indigo jeans (with their ideal straight fit and waist height), the colors of the turtlenecks, and even the store’s music. Touitou, in turn, admired Jacobs’s subtle skepticism, his focus on materials, and his knack for capturing the spirit of the times. “We were both part of a movement, even if our approaches were totally different,” says Touitou. “I believe we helped write a chapter of fashion history back then.”

That moment—two designers on opposite sides of the Atlantic, each creating a new style of dressing—is what they’ve now revisited in a new collaboration. It draws on their shared love of simplicity, blending nostalgia with something fresh. Though they didn’t meet until the late ’90s (when Jacobs moved to Paris to lead Louis Vuitton and was introduced by Sofia Coppola—a moment later turned into a spoken-word track with Anna Sui), Touitou often wonders what might have happened if he’d approached Jacobs earlier: “What if, in 1996, I knocked on his door and said, ‘Hey Marc, we’re doing different things, but we respect each other—let’s make something together.'”

BACK TO SCHOOL
The new collection reinterprets a collegiate style with co-branded varsity jackets, penny loafers, zip-ups, and dark denim. The clothes reimagine classic staples, adding playful details: jeans and loafers feature Roman coins engraved with profiles of Jacobs (“Imp Marcus Jacobus”) and Touitou (“Imp Jeanus Touitous”); T-shirts show Touitou’s ’80s Sorbonne student ID or a metro pass from Jacobs’s first life-changing trip to Paris at 17, when he came to study costume history. “Everything looked amazing,” Jacobs remembers. “Everyone seemed so stylish.”

The collection carries the feeling of an American falling for Paris—the effortless cool Jacobs first discovered there, mixed with a ’90s influence on cuts and shapes. There are fitted varsity jackets (“too oversized would feel too modern,” says Jacobs), perfectly shrunken tees, striped rugby shirts, plenty of dark denim, and a zip-up that symbolizes their transatlantic connection, closing to join emblems of New York and Paris universities. “We’re like two grown-up teachers,” Touitou reflects. “But we’re always students.”

That idea of lifelong learning—something Touitou borrowed from the University of California, Berkeley, where his brother-in-law teaches—The preppy aesthetic feels particularly relevant today, amid all the cultural and political chaos. Yet there’s also a certain irony in reviving these classic style symbols. As Jacobs notes, “There’s a coolness in being able to blend in effortlessly—in observing aspirational worlds, like prep school, and adopting their look almost as a costume, especially when you don’t truly belong. Pretending to be ‘normal’ has its own kind of irony and perversity.” He adds, “I think that spirit has been part of A.P.C. from the very start.” Touitou agrees, saying, “What we really share is a particular sense of humor.”

Frequently Asked Questions
Of course Here is a list of FAQs about the Marc Jacobs and APC capsule collection designed to be clear and helpful

General Information

Q1 What is the Marc Jacobs x APC capsule collection
A Its a limitededition collaboration where the two fashion brands have teamed up to create a special small collection of clothing and accessories

Q2 Who are Marc Jacobs and Jean Touitou
A Marc Jacobs is a famous American fashion designer with his own brand Jean Touitou is the founder and designer of the French minimalist label APC

Q3 Why are these two brands collaborating
A Collaborations like this blend different styles and create excitement for fans of both brands

Product Style

Q4 What kind of items are in the collection
A The collection typically includes readytowear pieces like denim jackets tshirts bags and accessories often featuring cobranded logos

Q5 What is the overall style or theme of the collection
A It merges APCs timeless highquality basics with Marc Jacobs more eclectic and vintageinspired touches resulting in unique wearable statement pieces

Q6 Are the items unisex
A Many pieces in such collaborations are designed with a unisex or genderneutral fit You should check the specific product descriptions for sizing details

Purchasing Availability

Q7 Where can I buy the collection
A It will be available on the official Marc Jacobs and APC websites their flagship stores and possibly select highend department stores

Q8 When does the collection launch
A You need to check the official announcements from both brands on their websites and social media channels for the exact release date and time

Q9 Is the collection limited edition
A Yes capsule collections are produced in limited quantities and are only available for a short time They often sell out quickly

Q10 What is the price range
A Prices will vary but expect them to be in the midtohigh range reflecting the premium nature of both brands Items could range from around 100 for accessories to over 500 for outerwear