“The philosophy behind Jones Road has always been about learning to love yourself, flaws and all, and using makeup to enhance your natural features,” Bobbi Brown wrote to me in an email, sharing the brand’s core belief in her own words. “That was the idea when we launched in 2020, but it’s also been my lifelong approach: beauty isn’t just about appearance—it’s about how you feel about the way you look. True beauty means feeling comfortable in your own skin. Jones Road has championed this from the start.”
Brown’s philosophy has long resonated with makeup lovers everywhere. In fact, she essentially pioneered the “no-makeup makeup” trend, creating a space in the beauty world for those who prefer a minimalist style and want to use cosmetics to highlight their natural features rather than cover or change them. So when she launched Jones Road in 2020, four years after leaving her namesake brand, her loyal fans followed. The community she’s built and engaged with has been key to her success. As Brown puts it, these “direct distribution channels” are “unconventional yet creative efforts that reinforce the brand’s message and foster community.” For example, there’s her Facebook group, the JRB Roadies, with nearly 80,000 members who trust her recommendations, and her YouTube series, I Am Me, which features conversations with inspiring women. “I’m also doing a lot more writing because of Jones Road,” she adds. Brown is documenting her journey in an upcoming memoir, Still Bobbi (out September 23), and has even started a Substack.
It’s no wonder people want to hear what Brown has to say—she lives by her own principles. “Our brand and products resonate because we don’t follow trends,” she explains. “The no-makeup look isn’t a trend; I’ve been doing it seriously for decades. It stays popular because it helps women achieve what works best for them, rather than trying to meet some outside standard of beauty. It encourages women to be happy, confident, and accepting of themselves.”
Despite her busy life, balancing various roles and time with loved ones, she keeps her self-care routine simple. “Right after I shower, I put on moisturizer,” she says. “Depending on how dry my skin is, I use either our Light Moisturizer or the Jones Road Miracle Cream, then sunscreen—which is non-negotiable every day, not just in summer.” After that, she might apply a light layer of Just Enough Tinted Moisturizer, use the Face Pencil to cover under-eye circles or redness, then add Miracle Balm to her cheeks, black mascara, and tinted lip balm.
Over my years as a writer and editor, I’ve come to really appreciate Jones Road and admire Brown’s perspective—so much that I’ve made a point to try her full collection. Some products I liked, others I absolutely loved. Below, a look at the best Jones Road products, along with helpful tips from Brown on how to use them and what they’re best for.
The Blush: Jones Road Miracle Balm
Jones Road Miracle Balm
$40 at JONES ROAD
Why We Love It: Before writing this, I asked Brown which product is the perfect introduction to the brand. Her answer: the Miracle Balm, which she once told me was actually a “brilliant mistake.” She managed to turn a lab sample that went wrong into…A certified classic, this product can serve as a blush, highlighter, or bronzer depending on the shade you choose. “It’s beloved because it’s easy to use, delivers the natural, no-makeup look the brand was founded on, and it really works,” she says. When you apply Miracle Balm, it instantly enhances your appearance. No matter which shade suits you best, remember to break the seal for richer pigment. Just press your finger into the pot to break the surface seal and blend thoroughly. “Many writers and beauty experts have called Miracle Balm a category-creator because there was nothing like it on the market when we launched. I’m very proud of that.”
Key Ingredients: Jojoba seed oil
Shades: 13
Size: 50.0 g / 1.75 oz
The Sunscreen: Jones Road Everyday Sunscreen
Jones Road Everyday Sunscreen
$42 | JONES ROAD
Why We Love It: Brown has truly created something special with her first sunscreen, which uses color-correcting pigments to neutralize the bluish tones often associated with mineral SPF. Though it uses zinc oxide to protect against UV rays, there’s no white cast or chalkiness—a key priority for Brown. With a natural, soft matte finish, this is what she calls the “ideal base” that might make people say, “Wow, your skin looks great.”
Key Ingredients: Zinc oxide 15.9%, argan oil, vitamin E, bisabolol, propanediol
Shades: 4
Size: 50 mL / 1.69 fl. oz.
The Mascara: Jones Road The Mascara
Jones Road The Mascara
$28 | JONES ROAD
Why We Love It: According to Brown, this mascara “checks all the boxes: it’s an ultra-pigmented black mascara that’s clean, vegan, and conditioning.” Its nourishing benefits come from vitamin E, and the curved wand lifts and volumizes lashes from corner to corner. “It’s everything, and that’s why there’s only one!”
Key Ingredients: Vitamin E
Shades: 1
Size: 14.7 g / 0.51 oz
The Tinted Moisturizer: Jones Road Just Enough Tinted Moisturizer
Jones Road Just Enough Tinted Moisturizer
$44 | JONES ROAD
Why We Love It: As the brand’s second all-over complexion product (after the WTF Foundation), this tinted moisturizer is perfect for a quick, polished look on a busy day or for building up to a more glam finish. Its appeal lies in its simplicity—there’s not much not to like. “It offers lightweight moisture, light coverage, and a natural finish, yet still effectively covers redness and evens out the complexion for all skin types,” Brown explained. “It’s the right combination of coverage and hydration that makes your skin feel as good as it looks.”
Key Ingredients: Sodium hyaluronate, glycerin, vitamin E
Shades: 16
Size: 50 mL / 1.69 fl. oz.
The Color Corrector: Jones Road The Neutralizer Pencil
Jones Road The Neutralizer Pencil
$28 | JONES ROAD
Why We Love It: Color correcting is a key part of the Jones Road sunscreen, but The Neutralizer Pencil was the first product designed to address redness and discoloration on the face. “They both brighten and color correct darkness around the eyes and along the face,” Brown says. “They come in peachy or pink hues and should be followed with The Face Pencil to even out the complexion.”
Key Ingredients: Shea butter, castor seed oil, candelilla wax, carnauba wax
Shades: 9
Size: 2.9 g / 0.1 oz
The Eyeliner: Jones Road The Best Pencil
Jones Road The Best Pencil
$24 | JONES ROAD
Why We Love It: This isn’t a lip liner—it’s actually meant to enhance the eyes. “It’s the best eyeliner I’ve ever used because it goes on easily,” Brown raves. Shade brown is her go-to, a neutral color that suits everyone. “I also use it to fill in my brows, and in a pinch, I’ll even use it to cover up any grey roots in my hair.”
Key In…Hippie Stick: The Universal Balm
Jones Road
$36
Why We Love It:
Bobbi Brown calls the Hippie Stick a universal balm that melts onto any part of the body—face, cuticles, nails—wherever you need extra moisture. It’s packed with nourishing botanical oils and butters like coconut, sunflower, cocoa, and shea. Brown even uses it on her hair to tame flyaways. It’s the perfect on-the-go product to toss in your beach bag and take anywhere.
Key Ingredients: Coconut oil, sunflower oil, castor oil, cocoa butter, shea butter, squalene
Size: 2.65 oz / 75 g
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The Face Pencil: The Concealer
Jones Road
$28
Why We Love It:
While the Miracle Balm may be Jones Road’s star product, The Face Pencil is its hidden gem. Though it comes in pencil form, it glides on much smoother than a standard pencil. Brown describes it as a creamy, buildable concealer that covers redness, blemishes, and evens skin tone without looking obvious. With shea butter and 25 shades, it works for all skin tones and blends easily. It’s a makeup artist’s dream but simple enough for beginners.
Key Ingredients: Shea butter
Shades: 25
Size: 0.1 oz / 2.9 g
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Eye Cream
Jones Road
$36
Why We Love It:
Bobbi Brown and I both swear by eye cream—as long as you apply it correctly and choose one suited to your needs. This one combats dryness. Brown says, “If you look tired in the mirror, eye cream is the first step to brighten and define your face. Don’t skip hydrating that delicate skin.”
Key Ingredients: Macadamia seed oil, trehalose
Size: 0.43 fl. oz / 13 ml
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The Oil Stick: Solid Face Oil
Jones Road
$28
Why We Love It:
Have you ever heard of a solid oil stick? Neither had I—until Jones Road created this one. Brown says, “I’ve never seen anything like it! I loved the formula so much I wanted packaging that was easy to carry. The push-up mechanism makes it perfect for tossing in your bag.” Just swipe it on your face or body for a quick moisture boost.
Key Ingredients: Jojoba seed oil, rosehip oil, sunflower oil, apricot oil, coconut alkanes
Size: 0.53 oz / 15 g
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The Brow Pencil
Jones Road
$24
Why We Love It:
This isn’t your average brow pencil. Instead of waxes and oils, it uses tiny, hairlike fibers to add dimension and fullness. When sharpened, it’s great for fine strokes; when duller, it fills in sparse areas. It’s incredibly versatile—use it for fluffy, feathery brows, to define shape, or just to patch up bare spots.
Key Ingredients: Fibers, shea butter, castor seed oil
Shades: 6
Size: 0.06 oz / 1.7 g
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Soft Skin Cream Cleanser
Jones Road
$30
Why We Love It:
Rich, creamy, and sulfate-free—this cleanser has it all. It effectively removes makeup and leaves skin feeling soft and moisturized, even before you apply moisturizer. Powered by natural humectants like propanediol and glycerin, it keeps skin supple, while gentle surfactants cleanse without stripping your skin.
Key Ingredients: Propanediol, glycerin, gentle surfactantsPropanediol, glycerin, coco-glucoside, sodium methyl cocoyl taurate, glyceryl stearate, fatty acids
Size: 100 ml / 3.38 fl.oz
Frequently Asked Questions
Frequently Asked Questions About I Tried Every Jones Road ProductHere Are My Favorites
Q1 What is Jones Road Beauty
A Jones Road Beauty is a makeup and skincare brand founded by Bobbi Brown focusing on clean highquality products for a natural effortless look
Q2 Why should I trust this review
A The reviewer tested every product in the Jones Road line personally so the favorites are based on real handson experience rather than assumptions or marketing
Q3 What were the top favorite products mentioned
A While specifics depend on the article common favorites often include the Miracle Balm Face Pencils and The Best Eyeshadow for their versatility and natural finish
Q4 Are Jones Road products good for sensitive skin
A Yes many products are formulated with clean ingredients and are gentle but always check the label or patchtest if you have specific sensitivities
Q5 Is Jones Road makeup suitable for beginners
A Absolutely The brand emphasizes easy application and a nomakeup makeup look making it great for those new to cosmetics
Q6 How does Jones Road compare to other clean beauty brands
A Jones Road stands out for its focus on minimalist multitasking products and Bobbi Browns expertise in creating wearable buildable formulas
Q7 What skin types do these products work best for
A Most products are designed to work for all skin types but items like the Miracle Balm are especially hydrating for dry skin while powders may suit oily skin better
Q8 Are there any products that didnt work well in the review
A The article likely highlights both hits and misses so check for any products that might not have met expectations based on skin type or preference
Q9 Can I use Jones Road for fullcoverage makeup
A The brand leans toward lighttomedium coverage for a natural look but some products can be layered for more coverage if needed
Q10 Where can I buy Jones Road products
A You can purchase them online at jonesroadbeautycom through select retailers or in stores like Credo Beauty
Q11 Are Jones Road products crueltyfree and vegan
A