Hailey Bieber has always been a jeans person. The model and beauty entrepreneur has made denim a key part of her often-copied style, pairing jeans with slogan sweatshirts and flip-flops, as well as oversized blazers and chic leather loafers. It’s been widely reported that Gap’s Low-Rise ’90s Loose Jeans are some of her absolute favorites. Now, Bieber is making it official with the Hailey Jean—a limited-edition collection that reimagines Gap’s relaxed denim through her own luxurious, low-key personal style.

The exclusive collection focuses on two relaxed styles inspired by the ’90s: the Extra Baggy and the Low-Rise Loose. Each pair costs $89 and comes in three different custom washes. The laid-back fit takes cues from the men’s jeans Bieber often wears, which she has personally tailored to her own taste. “I got super involved,” Bieber shared over Zoom a few weeks before the launch. “From the shoot and video to the storytelling and designing—I’m not at a point in my life where I just want to put my name on something if it’s going to be a real collaboration.”

For over nine years, Bieber has been obsessively tailoring all her clothes to achieve her streamlined, minimalist look. She brought a similar approach to designing these jeans, tweaking and refining them until the fit felt custom-made. “I really made them my own,” she says, noting “all the little spins and last-minute changes” made to the length and waist to get the fit just right.

“So many times I’ve worked with a tailor and said, ‘Can you just take this in?’ I’ll pinch it between my fingernails and say, ‘Just this much.’ And they’ll say, ‘That’s not going to change it.’ And I’m like, ‘No, trust me, it will,'” she says with a laugh. “I’m really, really specific and picky, and I pay close attention to how things fit and feel on my body.”

In many ways, this collection is the ultimate tribute to Bieber’s own style. It features a minimalist studio campaign shot by Mario Sorrenti and styled by fashion and image consultant Alastair McKimm, showing the jeans paired with layered black and white tees. “I always come back to a place of less is more and just wanting to be comfortable,” Bieber says. “I’m not afraid to try something new because I feel like when you take a chance, that’s how you create really cool moments with your style.”

At her core, though, Bieber says she’s just someone who really loves a pair of jeans and a T-shirt: “I find myself gravitating toward that a lot because I like to be chic and simple, and wear things that make me feel good.”

As for her favorite ways to style the new jeans? With heels and a cute vintage top (or a big white button-up), or a white tank top and black flip-flops. “I feel like an outfit you stole from your boyfriend’s closet is really sexy and cute,” she says.

Focusing on Bieber’s favorite decade, the jeans—made of rigid 100% cotton that softens over time—feature a subtle “1996” design detail in honor of her birth year, along with her autograph printed inside the pocket lining. “I feel like I sound like a broken record when I say this because it’s so true,” she adds: “I’m so inspired by the ’90s—from the movies to the actresses, actors, and models. That’s where a lot of the inspiration and storytelling comes from for my beauty brand, Rhode.”

Bieber cites Kate Moss, Gwyneth Paltrow, Christy Turlington, and Elizabeth Hurley as her biggest inspirations. “I find myself saving a lot of photos of Elizabeth Hurley,” she says. “Her street style was very simple and effortless.” To bring the nostalgic ’90s theme full circle, the campaign film, directed by Charlie Di Placido, features the iconic song “Linger” by the Cranberries.

The Hailey Jean will be available to shop on July 16.

Frequently Asked Questions
Here is a list of FAQs about Hailey Biebers Gap jeans collaboration written in a natural tone with clear direct answers

BeginnerLevel Questions

1 Wait Hailey Bieber designed jeans for Gap
Yes Hailey Bieber collaborated with Gap to create her own line of denim Its called the Hailey Bieber x Gap collection and its all about her perfect goto jeans

2 What does the collection include
It focuses on a few key styles a highrise straight leg a slightly baggy fit and a more relaxed wideleg jean She also released a classic trucker jacket and a few basic tops

3 Are these jeans expensive
They are priced in the midrange for denim Most jeans in the collection are between 98 and 128 which is typical for a premium Gap collaboration

4 Where can I buy them
You can buy them online at Gapcom and in select Gap stores They often sell out quickly so you might need to check for restocks

5 Whats so special about these jeans Why did Hailey make them
Hailey said she wanted to create the perfect pair of jeans that she couldnt find anywhere else She focused on fit comfort and a slightly vintage feeljeans that look cool but feel like you can live in them all day

Intermediate Questions

6 What specific details did Hailey change to make them perfect
She tweaked a lot of small things a higher rise that doesnt gap at the waist a slightly longer inseam for a better drape and a softer more brokenin denim that doesnt feel stiff She also made the back pockets smaller and placed them slightly higher to be more flattering

7 What washes or colors are available
The collection usually launches with a few core washes a classic medium blue a darker indigo a light vintage wash and sometimes a black or white option She focuses on timeless colors not trendy fades

8 Are these jeans true to size
Most people say they run true to size but because the denim has a bit of stretch some recommend sizing down if youre between sizes for a snugger fit For the baggier styles you can stick