Fashion photography has always been more than just capturing clothes—it’s an art form, a narrative, a way of storytelling that captivates with its glamour. In recent years, a new generation of photographers has emerged, redefining style, culture, and community through their lenses.

But “fashion photography” and “fashion photographer” are fluid terms—these artists look beyond high fashion and fine art. When asked about his genre, Tyler Mitchell simply called himself “a concerned photographer.” Meanwhile, Campbell Addy blends Black creativity with raw portraiture, exploring identity and intimacy. Nadia Lee Cohen crafts cinematic, surreal beauty, creating a style all her own.

Here, we highlight some of the photographers shaping and redefining fashion today—from rising stars to established icons.

Nadine Ijewere
A trailblazer in the industry, Ijewere became the first woman of color to shoot a Vogue cover in the magazine’s history. Her work has a composed, painterly quality, challenging traditional beauty standards. Born in southeast London, she’s shot for brands like Dior and Louis Vuitton and published her debut book, Our Own Selves, in 2021—a striking exploration of beauty beyond industry norms.

Tyler Mitchell
At just 23, Mitchell made history as the first African American photographer to shoot a Vogue cover (Beyoncé’s 2018 issue). His work revitalizes the Black experience, moving beyond objectification to celebrate identity. Inspired by skate videos and YouTube, his vision is fresh and electric. He’s since shot A$AP Rocky for Vogue, debuted at the Gagosian, and captured everyone from Ayo Edebiri to Miuccia Prada.

Campbell Addy
The British-Ghanaian photographer has become one of the most sought-after names in the industry. Drawing from his multicultural background, his work is bold and empowering. His 2022 monograph, Feeling Seen, and 2023 solo exhibition, I ❤ Campbell, delve into his roots and inspirations. He’s lensed icons like Naomi Campbell, Beyoncé, and Meghan Markle, championing diversity and belonging.

Chloe Horseman
Horseman’s work captures the quiet, tender moments of life. Based between Los Angeles and New York, she shoots for Vogue, Proenza Schouler, and Calvin Klein, photographing figures from Laufey to Uma Thurman. Her 2019 self-published book, Outtakes, is a vibrant, personal journey into her creative evolution.

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A South Philadelphia-born, Brooklyn-based photographer has built a striking visual style that challenges ideas of masculinity, celebrates Black queer identity, and explores themes of community and belonging. His 2017 project Glitterboy featured Black men adorned with glitter, using beauty to confront stereotypes, while Purple (2018) reimagined the Black family portrait. In 2021, he became the youngest photographer to shoot the cover of Vanity Fair. His subjects have included Spike Lee, Billie Eilish, and Zendaya. In 2023, he expanded beyond photography, launching a capsule collection with Sky High Farm Workwear titled Farm Boys Do It Better. His fashion photography acts as both a fantasy and a reflection, questioning who gets to live those dreams.

Nadia Lee Cohen
Photo: Nadia Lee Cohen

Nadia Lee Cohen’s cinematic, ultra-glamorous work has captivated figures like Kim Kardashian and brands like Saint Laurent. Her surreal portraits challenge traditional beauty standards, crafting dreamlike, fictional characters and scenes. Inspired by vintage British and American films, as well as quirky details like name tags and drive-thrus, the Essex-born photographer has shot Rihanna, Lana Del Rey, and Sophia Loren, along with campaigns for Balenciaga and Gucci. Her book Women has become a modern cult favorite.

Jamie Hawkesworth
Photographed by Jamie Hawkesworth, Vogue, August 2018

British photographer Jamie Hawkesworth is known for his poetic, intimate, and often humorous portraits that capture raw humanity. For Vogue, he’s photographed Erykah Badu, Emma Corrin, and Saoirse Ronan, among others. Earlier this year, he released his first short film, Marmalade, a tribute to his grandfather’s experiences as a messenger boy during World War II. Whether in fashion or documentary work, Hawkesworth’s eye remains tender and observant.

Hugo Comte
“The Knight” from the exhibition “Testament” by Hugo Comte and Ib Kamara
Photo: Hugo Comte

French photographer Hugo Comte rose to fame after shooting Dua Lipa’s Future Nostalgia album cover, followed by work for Vogue and campaigns for Bulgari, Helmut Lang, and Heaven by Marc Jacobs. His signature style—sharp, bold, and deeply dimensional—has made him a standout. His debut film, Purring Metal, weaves together the lives of six women, exploring themes of art, power, and sexuality.

Jack Bridgland
Photo: Jack Bridgland

British photographer and creative director Jack Bridgland is known for his surreal, hypnotic imagery—think exaggerated lighting, ‘90s nostalgia, and dynamic movement. He’s worked with Jean Paul Gaultier, Supreme, and Diesel, and shot covers featuring Travis Scott, Robert Pattinson, and Kim Kardashian. His bold use of color has redefined cool in fashion photography.

Sharna Osborne
Photo: Sharna Osborne / Courtesy of All-In

Sharna Osborne’s work embraces a lo-fi, DIY aesthetic, drawing inspiration from glitchy ‘90s and 2000s films. She frequently collaborates with Martine Rose on surreal video projects and has shot campaigns for Miu Miu, Sinead O’Dwyer, and Acne Studios, as well as portraits of Gabbriette, Charli XCX, and Irina Shayk.

Rafael Pavarotti
Photographed by Rafael Pavarotti, Vogue, September 2022

Rafael Pavarotti’s lush, vibrant photography reflects his Brazilian roots—where friends once pooled money to buy him film to shoot at local beaches. His work, deeply researched and compositionally bold, aims to correct the lack of Black representation in fashion and challenge historical narratives.

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Let me know if you’d like any further refinements!He has worked with stylist Ibrahim Kamara on bold fashion editorials, shooting stars like Tyla, Beyoncé, and Bad Bunny, as well as numerous supermodels, for various international issues of Vogue.