Fashion loves a debut, but longevity has its own special appeal. Ralph Lauren, who turns 87 this year and whose brand will celebrate its 60th anniversary in 2027, has returned to our top 10 most-viewed shows list. After his men’s show in Milan topped our menswear ranking in January, his fall women’s ready-to-wear collection landed at number six. The brand has dubbed its recent resurgence “Rolling Thunder,” and I can confirm the momentum. Even without a runway—presented instead in a Paris showroom—the Polo Ralph Lauren collection made it into our top 20.
Maria Grazia Chiuri’s debut at Fendi earned a spot in our lineup. “Less I, More Us,” read the motto on her Milan runway, which reflected the collection’s broad appeal. Haider Ackermann, now in his third season at Tom Ford, also appeared after narrowly missing the list last season. I’d say this is less about wide appeal and more about the real sense of FOMO his intimate, atmospheric shows create among fashion devotees. A nod is due to his collaborator, movement director Pat Boguslawski, for the models’ seductive choreography.
Three new entries mean three brands fell off. Two of them—Maison Margiela and Valentino—opted out by showing off-schedule. Margiela’s Glenn Martens is headed to Shanghai to kick off a three-week activation in China with a combined ready-to-wear and Artisanal runway show. Valentino’s Alessandro Michele swapped Paris for an off-schedule show in Rome on Thursday night. Balenciaga’s Pierpaolo Piccioli is the third to slip off; his Euphoria tie-in didn’t quite ignite the internet—perhaps it was too early to capitalize on excitement for the show’s third season in April. But Piccioli has other projects ahead, including his couture debut in July.
The rest of the list held fairly steady: Dior’s Jonathan Anderson took the top spot from Chanel’s Matthieu Blazy; Gucci’s resident provocateur Demna held firm; and Miuccia Prada—another designer with lasting power, underscored by Chloë Sevigny’s runway return 30 years after her first Miu Miu walk—placed both of her shows in the top five. Chapeau!
10. Tom Ford (new entry)
9. Saint Laurent (previously 5)
8. Fendi (new entry)
7. Louis Vuitton (previously 8)
6. Ralph Lauren (new entry)
5. Miu Miu (previously 7)
4. Gucci (previously 3)
3. Prada (previously 9)
2. Chanel (previously 1)
1. Christian Dior (previously 2)
Frequently Asked Questions
Of course Here is a list of FAQs about The Top 10 MostWatched FW26 Fashion Shows on Vogue Runway designed to answer questions from curious newcomers to dedicated fashion followers
General Beginner Questions
1 What does FW26 mean
FW26 stands for FallWinter 2026 Its the industry shorthand for the fashion season showcasing collections designed for the colder months of that year which are typically presented in early 2026
2 What is Vogue Runway
Vogue Runway is the definitive digital archive from Vogue magazine Its the primary source for professional photos videos reviews and details from thousands of fashion shows globally
3 What does mostwatched mean here
On Vogue Runway mostwatched refers to the fashion show videos that have garnered the highest number of views by users on their website and app Its a direct measure of public interest and buzz
4 Why should I care about this list
This list acts as a cultural barometer It quickly shows you which designers and shows captured the worlds attention highlighting key trends controversial moments or major comebacks that everyone is talking about
5 Are these the best shows
Not necessarily Mostwatched indicates popularity and curiosity which can be driven by many factors a celebrityfilled front row a viral moment a designers debut or sheer creative brilliance Its about impact not just critical acclaim
Advanced Specific Questions
6 What kind of shows typically make this list
Usually a mix of
Megabrands Heritage houses like Chanel Dior Gucci and Louis Vuitton with massive builtin audiences
Viral Phenomena Shows with unexpected stunts celebrity models or controversial themes that spread on social media
Major Debuts A hotly anticipated new creative directors first collection for a famous house
Trendsetters Consistently influential designers like Bottega Veneta Loewe or Rick Owens whose work is closely analyzed
7 Does being mostwatched influence the fashion industry
Absolutely High viewership signals strong consumer interest which influences retail buying media coverage and