Words and images by Julien Soulier
PeriFeria is an off-frame chronicle of Spain’s most iconic flamenco celebration. The Feria is not just a place—it is, above all, a way of seeing.
This series presents the work of photographer and director Julien Soulier, who captures what the Feria reveals when it no longer knows it’s being watched. It is a free and sensitive exploration of ordinary gestures, sideways glances, in-between moments, and faces far removed from tourist clichés. In this way, Soulier shows that even at the heart of the Feria, there is a PeriFeria.
About the artist
Julien Soulier is a French photographer and director celebrated for his timeless, cinematic, and emotionally resonant storytelling. At the core of his work lies a deep fascination with ordinary people accomplishing extraordinary things. His photographs and films are raw, sensory, and profoundly human.
Influenced by cinema, fashion, and documentary, Julien crafts authentic visual narratives that blur the line between reality and poetry. Fueled by a passion for sport and editorial storytelling, he co-founded Sport Etude Magazine with former Manchester United footballer David Bellion.
As a versatile artist, his work has been featured in M Le Monde, Vanity Fair, GQ, VICE, and other leading publications. In music videos and commercials, he has directed films for Stromae, Rone, Major Lazer, Lewis OfMan, Nike, Margiela, and Carven.
Frequently Asked Questions
Of course Here is a list of FAQs about PeriFeria by Julien Soulier designed to answer questions from someone just hearing about it to someone looking to apply its principles
Beginner Definition Questions
1 What is PeriFeria in simple terms
PeriFeria is a concept and framework developed by Julien Soulier that describes the dynamic relationship between a central established system and the innovative often chaotic activity happening at its edges Its a model for understanding how real change and innovation happen
2 Who is Julien Soulier and why did he create this
Julien Soulier is a French organizational theorist and consultant He created PeriFeria to provide a clearer language and model for how organizations societies and even ecosystems evolve arguing that too much focus on central control stifles the adaptability needed for survival
3 Is PeriFeria just another business strategy model
Not exactly While its incredibly useful for business innovation its a broader lens for understanding change in any complex systemfrom biology and cities to software development and social movements
Core Concepts Mechanics
4 Whats the difference between the Center and the Periphery
The Center Represents the established corethe rules processes hierarchy and dominant culture Its about stability efficiency and scaling whats known
The Periphery Represents the edgesthe experimental projects rebel teams customer feedback fringe ideas and startup competitors Its about exploration adaptability and discovering whats next
5 What is the Zone of Disruption
This is the crucial often tense space where a successful innovation from the Periphery challenges and begins to transform the rules of the Center Think of how smartphones disrupted the entire mobile phone industry
6 What does ReCentering mean
ReCentering is the process where a successful peripheral innovation is eventually integrated formalized and scaled by the Center It becomes the new normal For example agile software development started on the periphery and is now a central methodology in many tech companies
Benefits Applications